Acquiring new leads, moving them down the funnel, and closing the deal; this is the life-blood of any company. However, the complicated nature of strategy and execution often makes it the most broken process of an organization. How do you optimize this process in order to get the most out of your sales funnel and strike a balance between innovation and consistency? In this episode, Gabe Larsen talks about the nuts and the bolts of getting your process right, top to bottom.