Sales Development isn't going anywhere but what should you do them? Many sales development reps are just a fancy marketing automation system using templates and pressing buttons so do we really need them? Marketo works fine and in many cases it's better a sales development rep. In this episode, John Barrows, founder of JBarrows Training discusses the role of sales development and how sales development reps need to start acting in order to be successful. In addition, John hits on AI and the relationship of sales and marketing.
Sales Development isn't going anywhere but what should you do them? Many sales development reps are just a fancy marketing automation system using templates and pressing buttons so do we really need them? Marketo works fine and in many cases it's better a sales development rep. In this episode, John Barrows, founder of JBarrows Training discusses the role of sales development and how sales development reps need to start acting in order to be successful. In addition, John hits on AI and the relationship of sales and marketing.