Sales Secrets

Inbound Sales Has Been Completely Disrupted w/David Cancel @Drift

Episode Summary

Content used to work but it doesn't because everybody creates content. Every sales rep used to send plane text emails and it worked but it doesn't work anymore. Everybody used to require a form to get leads but nobody wants to fill out a form anymore. Things seem to be changing but companies are not changing with it. In this episode, David Cancel, CEO of Drift, talks about the old trends and discusses about how they are broken and if companies want to win they'll have to move to channels that are working for content and they will have to provide the ability for real time-conversations via chat bots on websites.

Episode Notes

Content used to work but it doesn't because everybody creates content. Every sales rep used to send plane text emails and it worked but it doesn't work anymore. Everybody used to require a form to get leads but nobody wants to fill out a form anymore. Things seem to be changing but companies are not changing with it. In this episode, David Cancel, CEO of Drift, talks about the old trends and discusses about how they are broken and if companies want to win they'll have to move to channels that are working for content and they will have to provide the ability for real time-conversations via chat bots on websites.