The Brandon Bornancin Show

Post Event Follow-Up Strategies w/Ralph Barsi @ServiceNow

Episode Summary

Everybody get's a cold-call but not everybody handles it like Ralph Barsi at ServiceNow. Ralph has made a lot of phone calls in his day and rather than giving sales people a hard time, he takes the time to provide coaching. Recently, Ralph received a cold call after an event he visited and the result was a positive conversation about sales reps can best follow up after an event.

Episode Notes

Everybody get's a cold-call but not everybody handles it like Ralph Barsi at ServiceNow. Ralph has made a lot of phone calls in his day and rather than giving sales people a hard time, he takes the time to provide coaching. Recently, Ralph received a cold call after an event he visited and the result was a positive conversation about sales reps can best follow up after an event.

Links and Resources Mentioned in This Episode:

• Sales Leadership Summit
• The Definitive Guide to Sales Cadence

In This Episode You'll Learn:

• Ralph's experience on the phone
• What you should be thinking about for event follow-up
• How you should approach a cold call