The Brandon Bornancin Show

The Science of Sales Transformation w/KenKrogue @InsideSales.com

Episode Summary

Companies spend thousands of dollars on sales acceleration technology and many technology implementations fail. How is that possible? Organizations don't realize that the keys to success revolve around change management and the ability of an organization to create a structure where change can actually happen. In this episode, founder and president of InsideSales.com, Ken Krogue, discusses the five steps to sales transformation.

Episode Notes

Companies spend thousands of dollars on sales acceleration technology and many technology implementations fail. How is that possible? Organizations don't realize that the keys to success revolve around change management and the ability of an organization to create a structure where change can actually happen. In this episode, founder and president of InsideSales.com, Ken Krogue, discusses the five steps to sales transformation.

In This Episode You'll Learn:

• The importance of executive sponsorship
• How all projects need a governance structure
• Why organizations should focus on engaging their people
• The importance of process mapping
• Leading indicators and how they can help manage a project

Links and Resources Mentioned in This Episode:

• Ken Krogue
• The Sales Acceleration Facebook Group
• InsideSales.com